THE HUNGER GAMES: MOCKINGJAY PART 1 Viral Marketing Campaign Heats Up [Movies]

Here are the highlights from The Hunger Games: Mockingjay – Part 1 viral marketing campaign! Lionsgate began ramping up the viral marketing campaign with a message from President Snow a few weeks back.

Here’s the first viral video “Together As One”:

The video is incredibly popular and got 1.06 million views in its first
week on YouTube. It’s over 9 million now.

They also shared a series of posters highlighting the
“District Heroes” of Panem from the Technology (3), Lumber (7),
Livestock (10), Grain (9), Mining (12), Fishing (4) and Transportation
(6) Districts. The most heart-wrenching is the one of the little girl
working in the mines.

Yesterday, another video was released along with that spotlights
President Snow (Donald Sutherland) along with
Peeta (Josh Hutcherson) and Joanna Mason (Jena Malone). There’s also a surprise appearance of
Jeffrey
Wright as Beetee. For me, that character was underused in the last
film and I’m looking forward to seeing a minority take on more of a
role in the films. There was a small, but vocal, group of fans that
complained his character was changed from white to black for the movie. Personally, his performance was the most memoreable part and I didn’t have a problem with it.

Here’s the latest video “Unity”:

Here’s an official statement from the Capitol

CITIZENS OF PANEM:

Never have we been more unified as a nation. The Capitol and the
districts are bound together in solidarity, striving to forge a
stronger future.

To commemorate this resolve, the Capitol mandates your viewing of
President Snow’s Second Panem Address: “Unity.”

Admire your President’s official portrait and watch this latest address
now at www.TheCapitol.PN, then voice your Capitol Concerns to further
improve communication throughout this great nation.

Panem today, Panem tomorrow, Panem forever.

And be sure to register for Capitol TV updates here: www.TheCapitol.PN

SYNOPSIS:

The worldwide phenomenon of The Hunger Games continues to set the world
on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss
Everdeen (Jennifer Lawrence) in District 13 after she literally
shatters the games forever. Under the leadership of President Coin
(Julianne Moore) and the advice of her trusted friends, Katniss spreads
her wings as she fights to save Peeta (Josh Hutcherson) and a nation
moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed
by Francis Lawrence from a screenplay by Danny Strong and Peter Craig
and produced by Nina Jacobson’s Color Force in tandem with producer Jon
Kilik. The novel on which the film is based is the third in a trilogy
written by Suzanne Collins that has over 65 million copies in print in
the U.S. alone.

Cast (Character): Jennifer Lawrence (Katniss Everdeen), Josh Hutcherson
(Peeta Mellark), Liam Hemsworth (Gale Hawthorne), Woody Harrelson
(Haymitch Abernathy), Elizabeth Banks (Effie Trinket), Julianne Moore
(President Coin), Philip Seymour Hoffman (Plutarch Heavensbee), Jeffrey
Wright (Beetee), Sam Claflin (Finnick Odair), Jena Malone (Johanna
Mason), with Stanley Tucci (Caesar Flickerman), and Donald Sutherland
(President Snow)   

Directed by: Francis Lawrence          

Screenplay by: Danny Strong and Peter
Craig                

Based upon the novel “Mockingjay” by: Suzanne Collins

The Hunger Games: Mockingjay – Part 1 will be released November 21, 2014
and The Hunger Games: Mockingjay – Part 2 will be released November 20, 2015.

What do you think of The Hunger Games Mockingjay Part 1? Are you looking forward to it? Do you have a caption for the picture?

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